Let me share an amusing little story that helps explain just how well the unique camouflage patterning on the Starlo’s Finesse Fishing Wear I designed for Mad Keen Australia actually works: During February 2017, Jo and I competed in the final round of the annual Australian Freshwater Masters tournament series. This round was staged at Lake Mulwala, on the Murray River, with the iconic Murray cod as its target species. The comp’ coincided with an incredible heat wave that saw the mercury climbing well into the mid-40 degree Celsius range on three consecutive days. It was so damn hot that I took to slipping over the gunnel of the boat into the lake and having a soak a few times each day to cool down. I’d leave my clothes on for these dips (including my SFF shirt), as the damp material helped lower my core temperature after I climbed back on board. Besides, it only took 15 minutes or so to completely dry out in that heat! During one of these short dips, I was hanging off the transom of the boat when Jo (who fished on through it all like the trooper she is) let out a shout and announced that she’d hooked another fish. It was a smallish Murray cod and she soon had it alongside the boat. Rather than climbing back aboard, I had Jo pass me the measuring mat so I could measure, unhook and release the fish in the water. Jo snapped a couple of photos of me doing this. Unfortunately, the cod was shy of the legal length, so therefore not a point scorer. With the fish measured and safely unhooked, I cradled it gently in my wet hands and then let it swim free. What happened next...